Photography and Creative Direction by Reagan Jade, Prop Styling by Bex Scherman — Kara Yoo 2025

Creative Direction by Rebecca Scherman, Photography by Reagan Jade, Model Mimi Brellenthin — Kara Yoo SS25

Creative Direction by Bex, Styling by Bex, Photo by Reagan Jade—Kara Yoo FW24

Creative Direction and Photography by Marley Hutchinson, Styling by Bex Scherman, Model Teagan Cain — 2024

Bex Scherman primarily works in marketing and content creation. She enjoys flexing her fine arts background when creative directing both video and photo shoots, managing events, overseeing campaign launches, and working alongside brands to strengthen their overall identity. Storytelling is where Bex feels most at home, a skill shaped by her years production designing for music videos and short films before moving into fashion marketing over five years ago. She enjoys developing creative solutions and stories that connect with audiences through copywriting, visuals, and in-person brand activations. Often invited to refresh and nurture brands, she finds value in the small details that others might overlook. Whether on set, at events, or in the office, she’s happiest collaborating, exploring new ideas, and capturing moments with a camera in hand.

Bex lives and works in Vancouver, BC but is originally from San Diego. Learn more about her personal project, DUMPED, here.

Stay in touch:

rebecca.scherman@gmail.com
@behckxs

Education

University of British Columbia
Bachelor of Fine Arts, Production Design for Theatre and Film
2016-2021

University of Edinburgh (Term Abroad)
Studying Fine Arts, Curation, and Film 
2019